On this occasion, announces to add another 1500 room keys in next three years

Keys Hotels, a part of the Los Angeles based Berggruen Group, is celebrating 12 years of successful operations in India.  Founded in year 2006, Keys Hotels has expanded their portfolio to 21 hotels across 19 cities in India by creating three distinguished brands – Keys Prima (Upper Midscale), Keys Select (Midscale) and Keys Lite (Economy); making them dominant players across the mid-market segment. The brand currently has seven managed, seven franchised and seven of owned full service hotels, totalling close to 2000 rooms.

As a part of their 12th year anniversary, Keys Hotels has announced exciting engagement and reward programs for its teams and guests alike.  The guests would be provided a scratch card when they check-in at Keys Hotels. These scratch cards have 12 different types of exciting rewards, wherein the guest can win a one plus one free buffet, a buy 1 Night and get 2nd night at 25% off at Keys Select Hotel Aqua Green, Port Blair or book 2 Nights and get 3rd night at 50% off and many other exciting options.

Keys believes in a work culture which is inclusive, open, warm and driven. They embrace diversity at workplace and recognize talent purely based on merit. To mark the celebrations of their 12th anniversary, Keys Hotels is bringing in a practice of building opportunities for 12 high performers by providing special guidance to accelerate their careers and make a difference.

Keys Hotels has always given priority to value creation and have partnered with like-minded people to prioritize setting the right brand standards across all hotels. They have attained success through integrated revenue management and optimized operations channels. This has helped them successfully drive value for money experience to the target audience whilst delivering stakeholder returns.

At Keys, ‘Happy Stays’ are not just about the stay, it is about the experience. It is what the guest feels and what the guest takes back home when they check out.

Speaking on the occasion, Mr. Kabir Kewalramani, Managing Director of Berggruen Holdings India, said, “We are excited to celebrate our 12th anniversary of operations in India. Going forward, our priority will be to build scale. The next 5 years augur well for the hospitality industry and we believe Keys is well positioned to capitalise on this opportunity. As investors we will continue to support the company in its growth efforts.”

About Berggruen Hotels

Berggruen Hotels, founded in September 2006, is a part of U.S.-based Berggruen Holdings. The parent company is a direct investment vehicle of The Nicolas Berggruen Charitable Trust.

The Berggruen Group, today, has deepened its investments in the brand so as to encourage portfolio expansion thereby helping realize its ambitions of becoming a dominant player in the hospitality industry by creating happy stays for guests across different segments.

Berggruen (Keys) Hotels has 21 hotels in 19 cities and operates almost 2,000 rooms. The company is present in the upper-midscale segment through its Prima brand, which offers a premium experience at affordable price point. The midscale Keys Select brand is where elegance meets comfort for both business and leisure travellers alike. The Keys Lite brand operates in the economy segment, offering guests all the must-have amenities at value for money price point.

For more reference: https://www.keyshotels.com/

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